Messages
11/17/2023
2 : 55
How Freetrail carved out a media niche for one of the country's fastest-growing sports
Ultra marathoner Dylan Bowman grew a highly diversified company on the back of his personal brand.
11/14/2023
19 : 4
The advertising recession is over
PLUS: The internet is a video-first medium now
11/10/2023
21 : 44
Was Jezebel a victim of keyword blocking?
PLUS: Writing fiction doesn't pay
11/7/2023
20 : 34
A better alternative to micropayments
PLUS: The platforms aren't the only ones to blame for declining publisher traffic
11/7/2023
1 : 44
How the Sunday Long Read newsletter built a thriving membership by curating longform journalism
Don Van Natta Jr. and Jacob Feldman grew the newsletter to over 25000 subscribers.
11/3/2023
19 : 44
Did The Verge figure out a great way to increase homepage traffic?
PLUS: More content = more traffic
10/31/2023
18 : 14
How the GameDiscoverCo newsletter launched a data product for game developers
Simon Carless carved out a niche in the gaming industry by tracking the metrics around game releases.
10/27/2023
18 : 24
The creator “middle class” does exist
PLUS: How Cameo lost its way
10/24/2023
18 : 54
How the Tangle newsletter reached 77,000 readers and $624,000 in annual revenue
Isaac Saul wanted to create an antidote to the hyper partisan media ecosystem that dominates the web.
10/24/2023
3 : 34
The thriving Creator Economy company you've never heard of
PLUS: How Substack justifies its 10% fee
10/20/2023
16 : 54
Big tech is breaking up with publishers
PLUS: How to use Instagram for news distribution
10/19/2023
3 : 15
Instagram proves it still doesn’t understand the Creator Economy
PLUS: A sneak preview of what's coming
10/10/2023
18 : 24
This local news outlet carved out a lucrative niche by targeting Indianapolis women
Leslie Bailey explained how Indy Maven grew from a weekly newsletter into an events and coworking company.
10/6/2023
20 : 14
Can local podcasts become profitable?
PLUS: How Michael Lewis became a nonfiction juggernaut
10/3/2023
21 : 14
Is a decline of social media traffic bad for publishers?
PLUS: The podcasting industry has entered its sink-or-swim era.
9/29/2023
20 : 34
The pivot back to free content
PLUS: Did Substack bring back the blogosphere?
9/26/2023
18 : 54
How Oovvuu grew its video platform to over 400 million streams per day
Ricky Sutton co-founded the company to help publishers claw back advertising dollars from the Google/Facebook duopoly.
9/22/2023
19 : 54
The New York Times finally understands the value of a personal brand
PLUS: AI-generated content is already harming publishers' Google traffic.
9/19/2023
18 : 24
How a blog about the VC industry generated over $1 million from online courses
John Gannon built an audience with VC job postings and then monetized through a mix of online courses, productized services, and sponsorships.
9/17/2023
12 : 24
How audience interactions drive paid subscriptions
PLUS: The resiliency of live blogs